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the humble beginnings
the Eide family started their journey in agriculture on the undeveloped land of Luren since 1917, where they experimented with various crops and livestock but faced many challenges due to poor natural conditions for agriculture. The persistence and innovative spirit of Knut Johan Eide helped sustain the family through tough times, including his tenure in the military, which brought forth ideas to revolutionize their livelihood.
pioneering trout farming
in 1970, seizing the opportunity within their own parcel of land by Skogseidvatnet, Knut Johan Eide pioneered into fish farming, initially focusing on trout. This marked a significant shift from traditional farming to aquaculture, utilizing homemade tanks and exchanging knowledge with local aquaculture pioneers. This endeavor began to reshape their agricultural focus towards sustainable fish production.
advancing into Salmon Farming
building on their success with trout, the Eide family, led by Knut Frode in the mid-1980s, expanded into salmon farming. They moved operations from freshwater to the optimal conditions of the deep Hardangerfjorden, which offered ideal currents and clean water for salmon growth. This expansion not only solidified their reputation in the aquaculture industry but also ensured a sustainable future for the Eide family, intertwining their life's work with the rhythms of the sea.
organic salmon
as we refined our aquaculture practices, our focus shifted towards pioneering organic salmon farming, setting new benchmarks in quality and sustainability. We use certified organic feed with high levels of marine ingredients, ensuring our salmon receive nutritious, tasty, and easily digestible food. The fresh glacial and mountain waters flowing into our fjords, combined with our stringent protocols for net cleaning and maintenance, create an optimal environment for our salmon, mimicking their natural habitats as closely as possible.
our symbol of sustainability
in 2022 we unveiled the next step in our journey towards a sustainable future. located in the heart of the Hardanger Fjord, the salmon eye is built to inspire and inform the world on how to better feed the planet. Exhibition center and forum for responsible seafood in the daytime and boundary shifting restaurant Iris at night, Salmon Eye has caught the attention of the world in record time.